Privacy Policy
In effect, as of the 6th June 2025
The information you entrust to us will be processed in compliance with the laws and regulations currently in force, including the General Data Protection Regulation (GDPR) (UE2016/679) and the amended Data Protection Act of 1978.
This Privacy Policy (hereinafter referred to as the “Policy”) describes how we collect, use, retain and protect the personal data that we collect from you, directly or indirectly, when you access the https://www.ashortberrii.com (hereinafter referred to as the “Website”), when you place an order or make contact.
Person Responsible for the Processing of Personal Data
The person responsible for processing personal data collected via the Website is:
Trade name: Ashortberrii
Legal structure: Sole Proprietorship (Entreprise Individuelle)
RSC registration number: 943405316
Domiciliation: 60 rue François 1er, 75008, Paris
Contact email: contact.ashortberrii@hotmail.com
Personal Data Collected
Data collected directly from you when:
- you create a user account on the site
- you place an order
- you contact me via the contact form or by e-mail
- you subscribe to the newsletter
Types of data collected include:
- Identity data: surname, first name
- Contact details: postal address (billing and delivery), e-mail address, telephone number
- Information related to orders: products ordered, total amount, transaction history
- Login data: username and password of your user account
- Marketing Preferences: consent or opposition to receiving newsletters and promotional offers
When you browse the Website, we collect certain technical information through cookies and other tracking technologies, including:
- The IP address of your device
- The type and version of your browser
- The operating system of your device
- The pages visited, the clicks made and the duration of your session
- The URL of provenance (example: search engine)
Collection and processing of this data are necessary for:
- Processing and tracking your orders
- Delivering products to the address indicated
- Managing invoicing and payments
- Communicating about your order
- Responding to your requests or complaints via the contact form or e-mail
- Managing product returns or exchanges
- Providing high-quality customer service
- Analysing browsing data to improve the structure and content of the site
- Personalising offers and recommendations based on your preferences
- Sending newsletters, exclusive offers and promotions (with your consent)
- Providing information about new products, services, or projects (with your consent)
- Maintaining accounting and tax records in compliance with legal requirements
- Responding to requests from administrative or judicial authorities in the event of an audit
The processing of your personal data is carried out on the basis of the following legal grounds (in compliance with the GDPR):
- Execution of a contract: to process and fulfill your orders (payment, delivery, invoicing)
- Consent: for marketing communications or the use of non-essential cookies. You can withdraw your consent at any time.
- Legal obligation: to meet tax, accounting or administrative obligations
- Legitimate interest: to improve our services, secure our site or prevent fraud.
Personal Data Collected May be Shared
Your personal data is strictly confidential and is only shared with third parties necessary for the performance of our services.
This includes:
- delivery companies for order processing
- hosts and technical service providers for the operation and security of the site
Your payments are managed by secure third parties (e.g.: PayPal) who process your banking data according to their own privacy policies.
Administrative, judicial or tax authorities may request the transmission and receipt of your data, in accordance with the law.
In any event, Ashley Sfeir (EI) only collects personal information about the User for the purposes of certain services offered by the Website.
The User provides this information knowingly, particularly when they enter it themself. The User of the site is then informed whether or not they are required to provide this information.
Data Retention Period
Data related to your orders (name, address, products purchased, etc.) are kept for a period of 6 years, in accordance with accounting and tax requirements.
Your data used for marketing communication purposes is retained until you withdraw your consent or for a maximum of 3 years after your last interaction.
The retention period for cookies depends on their type, see the Cookie Policy.
Your Rights
Any User concerned by the processing of their personal data may exercise the following rights, in compliance with the European Regulation 2016/679 and the Data Protection Act (Law 78-17 of 6th January, 1978):
- Right of access, of rectification and to erasure of your data
- Right to data portability (receive your data in a structured, commonly used and machine-readable format)
- Right to object (to processing for certain purposes, such as marketing)
- Right to restriction (to request the temporary suspension of the processing of your data
To exercise your rights, please send your email to contact.ashortberrii@hotmail.com
Visit https://www.cnil.fr/en for more information about your rights.
Cookies
Cookies are used to improve your experience on the Website.
Essential: necessary for the Website to function (shopping cart, payment).
Analytics: to measure audience (e.g.: Google Analytics)
Marketing: to display personalised ads
You can manage your preferences in your browser settings or refuse cookies via the dedicated banner.
Conditions for Modification of the Privacy Policy
The publisher of the Website https://www.ashortberrii.com reserves the right to modify this Policy at any time in order to ensure its compliance with applicable law for Users of the Website.
Any modifications will not affect purchases previously made on the Website, which remain subject to the Policy in effect at the time of purchase and as accepted by the User when validating the purchase.
Users are encouraged to review this Policy each time they use our services, without the need for formal notification.
Any updates will be published on this page, along with an update date.